Product Marketing Specialist - DZone Jobs

DZone makes software and content to help professional software developers connect, collaborate, and learn. Our website,, is one of the web's largest communities for experienced software developers, with over 1 million registered members. 

DZone Jobs is DZone's latest addition to our product offering, aimed at connecting experienced software developers with great opportunities. We are in the early stages of building our team to grow this venture and looking for eager and motivated people to help us scale.

As a product marketing specialist you will be responsible for designing and implementing marketing strategies to grow the reach of DZone Jobs among both employers looking for tech talent, and job seekers looking for their next career opportunity. You will join the team at the beginning of this new line of business and play an integral role in shaping its vision and growth.

Here’s what you will be expected to do:

  • Articulate the value proposition and messaging of DZone Jobs for both potential employers (the buyers) and potential job seekers.
  • Create and execute an inbound marketing plan for employers and seekers
  • Dream up and execute campaigns to attract employers to post on the platform, and job seekers to create profiles and apply for jobs
  • Provide sales support through lead generation, collateral, and nurture campaigns
  • Conduct market research to inform product mix and pricing

Here’s what we are looking for:

  • Bachelor of Arts or Bachelor of Science in Marketing, Communications, or related field
  • 3+ years B2B marketing experience
  • Proven track record of strategic planning and execution
  • Entrepreneurial spirit
  • Great organization and excellent writing skills

You’ll really catch our eye if you have any of the following:

  • Experience in the recruitment industry. Extra bonus points for experience marketing to tech recruiters.
  • A passion for high technology and software development
  • An MBA or advanced degree in Marketing
  • Really great examples of ad copy and/or successful campaigns you have run

Working for DZone

At DZone, “developer” is in our DNA. Our products and services are specifically focused on building and supporting great online communities for software developers to learn and share knoweldge. Our platform, AnswerHub, is used by the world’s largest development organizations to give both internal developers and partners a place to share technical knowledge. Our web property,, is home to one of the world’s largest online communities for developers.

We’re growing fast, but we are determined that each and every person has the opportunity to make a difference for our company and our customers each and every day. We encourage creativity and collaboration, and thrive on continuous improvement. We hire purposefully for passion, self-motivation, intelligence, curiosity and adaptability.

DZone has been listed in the Inc. 5000’s list of fastest growing private companies for 3 years running, and we are seeking great people to help us continue our rapid growth. We are headquartered in Cary, NC at the corner of High House and Cary Parkway with views of the Prestonwood golf course.

Every DZone employees enjoys the following benefits:

  • Equity
  • Medical, dental, vision, life, and disability plans for you and your family
  • 401k with 4% employer match, FSA and pre-tax Healthcare plans
  • Flexible time off
  • Open work environment
  • Quarterly outings and team building events

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